Voice Talent: What business are you in?

Think about that question for a minute.

It's not so obvious.
When I was "behind the glass" as an engineer/producer, the voice talent that I loved to work with the most were the ones that made my job easier!

They had talent, they knew what to do, and they were pleasant to work with.
They helped me do my job well, by doing their job well.
Now that I'm in front of the mic, I realize that my job is to make my client's job easier!

My friend, and amazing voice talent Bob Souer, has just written a great post about what business we are really in a voice talent. It's a must read!

Enjoy!